About the Kickback Project
The Kickback Project is violence reduction initiative funded by the My Ends VRU programme. We are a collection of community and grassroots organisations dedicated to reducing violence, providing positive activities and increasing opportunities for young people.
We use a Public Health Approach to tackle the root cause of violence
The Kickback Project is violence reduction model which uses a Public Health approach. This means looking at violence not as isolated incidents or solely a police enforcement problem.
Instead, this approach looks at violence as a preventable consequence of a range of factors, such as adverse early-life experiences, or harmful social or community experiences and influences. It treats violence as a disease that can be treated and focuses on prevention as well as reactive measures.
Key Factors of a Public Health Approach
With and for communities
Focus on improving outcomes for communities by listening to them and jointly designing interventions with them.
Focus on generating long- term as well as short-term solutions
Acting on the root causes and determinants as well as controlling the immediate impact of the problem. Identifying actions to be taken now and putting solutions in place for the future.
Rooted in evidence of effectiveness to tackle the problem
Learning, where we can, from the experience of others and evaluating new approaches. This is important so interventions can be replicated if they work or revised if they don't.
Our project delivers primary, secondary, and tertiary interventions.
Art Director
Primary
Preventative, addressing violence before it occurs, usually universal
Tech Lead
Secondary
Interventions for those (or parents/carers of those) at risk of problem behaviours/violence, addressing short term consequences
Product Manager
Tertiary
Interventions for those (or parents/carers of those) with problem behaviours, addressing long term consequences
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Theory of Change
Our theory of change utilises a mixed profile of interventions across the three prevention types (primary/secondary/tertiary) ensuring a multi-modal, holistic approach that addresses medium to short term priority areas such as reducing harm and empowering youth voice and access to positive activities, to longer-term systemic areas around educational settings, family and community.
Our Partners
